Vision

To achieve excellence in the global business society by nurturing competent business professionals who embrace the Pakistani identity and contribute effectively to the international business community.

Mission

To develop competent business professionals who are in tune with global trends and techniques through innovative, modern educational approaches. This will lead to efficiency, equity, and high-quality performance, ensuring stakeholder satisfaction in an affordable manner.

Goals

1. Widened Participation and Equitable Access to Higher Education: Ensure more students have access to quality higher education, with a focus on diversity and inclusivity.
2. Improved Quality and Relevance of Academic Programs: Continuously enhance the curriculum and academic offerings to meet global standards and industry requirements.
3. Strengthened Research, Innovation, and Entrepreneurship: Foster an environment that encourages cutting-edge research, innovation, and entrepreneurial initiatives.
4. Increased International Cooperation and Competitiveness: Build global partnerships and enhance the competitive edge of students and faculty through international collaboration.
5. Improved Physical & Aesthetic Environment and Stakeholder Satisfaction: Create an inspiring physical environment that enhances the learning experience and increases stakeholder satisfaction.
6. Improved Financial Management and Sustainability: Strengthen the financial management of the faculty, ensuring long-term sustainability and resource optimization.

Program: BBA (Hons) 4 Years

The Bachelor of Business Administration (BBA) - 4 Years program is designed to equip students with a strong foundation in business principles, management practices, and leadership skills. Through a curriculum that blends theory with practical experience, students will develop the competencies required to succeed in the global business world. The program focuses on strategic decision-making, problem-solving, and entrepreneurship, ensuring graduates are well-prepared for managerial roles across various industries. Upon completion, students will be ready to pursue careers in business administration, management, marketing, and entrepreneurship, or continue their studies in advanced business degrees.